Design
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3 Reasons Why Customer Journey Maps And Process Maps Often Get Confused (+How To Avoid Them)
It’s not uncommon for even the best of CX practitioners to confuse customer journey maps with process maps – expecting to see customer journey maps when they really meant process maps. These tools are similar but serve very distinct purposes. Here are the 3 main reasons why they often get confused, and what you need…
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3 Common Mistakes In Creating Customer Personas (+ How To Avoid Them)
Even the best of CX practitioners sometimes make mistakes when creating customer personas. Customer personas are fictional representations of a brand’s target customers and serve as invaluable tools in the designing the experiences for its customers. However, creating effective customer personas isn’t as straightforward as it may seem. Here are the top 3, and how you…