Strategy
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3 Biggest Challenges Facing The CX Leader (+ How To Overcome Them)
As the driving force behind the organisation’s CX initiatives, the role of a CX leader comes with its own set of challenges. In this article, we’ll explore the 3 biggest challenges faced by CX leaders and strategies to overcome them. Challenge 1: Aligning Cross-Functional Teams Creating a seamless and consistent customer experience often requires collaboration…
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What Is The Difference Between Customer Experience and Customer Service?
In our pursuit of customer-centricity, the terms “Customer Experience” and “Customer Service” are often used interchangeably causing confusion for many. While they share the common goal of enhancing the customer journey and bringing delight to the customers, these concepts are distinct in their scope and approach. Understanding the differences between the two is crucial for…