Toolkit
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What You Need To Know To Run A Customer Journey Mapping Workshop
The key to a truly effective customer journey mapping workshop lies in your choice of participants. Invite your frontline staff—those who are in the trenches of customer interactions. They bring insights that are nothing short of invaluable. But don’t stop there; include some actual customers from your target groups for an authentic perspective you won’t…
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An Easy Guide To Creating Your Customer Journey Map
Customer journey maps come in various formats, each tailored to different objectives. In this article, we’ll zero in on constructing a ‘current-state’ customer journey map. In this article, you’ll find a step-by-step guide to build your customer journey map that focuses on analysing and enhancing your existing customer experience. The Key Components of A Customer…