Benchmarking

  • What Your Net Promoter Score (NPS) Reveals About Your Customers

    What Your Net Promoter Score (NPS) Reveals About Your Customers

    The Net Promoter Score (NPS) is a metric used by businesses to gauge customer loyalty and satisfaction. It measures how likely customers are to recommend a company’s product or service to others. Here’s what your brand’s NPS reveals about your customers. 1. Loyalty and Satisfaction At its core, the NPS reveals a litmus test of…