Brand Loyalty

  • Learnings From Zara: What Happens When Consumer Values Don’t Align

    Learnings From Zara: What Happens When Consumer Values Don’t Align

    It’s become vital for brands to align their values and marketing strategies with customer expectations. More so now than ever, consumers’ voices are amplified through the use of social media. A negative comment on X (formerly Twitter) can quickly garner widespread attention; a viral TikTok video on a product can lead to a surge in…

  • Lessons From Luxury Brands: From Shoppers To Loyal Advocates

    Lessons From Luxury Brands: From Shoppers To Loyal Advocates

    Luxury brands are raking in millions of dollars every year. The relationship between luxury brands and their customers stems from a deep understanding and trust. These customers seek more than just a high quality product or service; they desire an extraordinary experience. They want to be wowed, feel excited and be valued, and that makes…