Customer Goals
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What Is The Jobs To Be Done Method (+How To Use It)
The Jobs To Be Done (JTBD) framework represents a unique approach to understanding customer needs and behaviours. Unlike traditional approaches that primarily focus on demographics, JTBD delves deeper into the actual objectives and motivations of customers, providing a more holistic view of what drives their decisions. This method is particularly effective in fostering innovation and…
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Understanding Authentic Customer Needs Through “Jobs To Be Done”
Organisations are constantly seeking ways to enhance their products to succeed in the market. More often than not, businesses tend to place a strong emphasis on their products, with solutions being product-centric. However, this approach may fall short of meeting business objectives, let alone ensuring market success. Why The “Jobs To Be Done” Method? Your…