Customer Persona

  • How To Create A  Customer Persona (With Template)

    How To Create A Customer Persona (With Template)

    Customer personas give you a snapshot of your real, ideal customers. We shared about how they are vital to a business’ customer experience and marketing strategy in our piece, “What Are Customer Personas? (+Why You’d Need One)”. Now, we’re sharing a nifty tool – The Customer Persona Canvas. It’s a simple, no-fuss template to help…

  • Revealing The Archetype Of A Teenage YouTube User

    Revealing The Archetype Of A Teenage YouTube User

    The jury’s out – YouTube dominates as the most widely used social media platform among American teens, according to the latest survey conducted by the Pew Research Center. 93% of the teens surveyed say they use YouTube, making other platforms including TikTok (63%), Snapchat (60%), Instagram (59%) and (aging giant) Facebook (33%), seem almost niche…