Customer Personas
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What Are Customer Personas? (+Why You’d Need One)
Customer personas, sometimes known as buyer personas, are a semi-fictional character that represents your ideal customer. Think of it as your ideal customer’s avatar. It’s not a real individual, but rather a blend of characteristics, needs, motivations, and behavioural patterns of your target audience. By crafting a detailed customer persona, businesses can visualise their customers.…
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What You Need To Know To Run A Customer Persona Co-Creation Workshop
It’s essential to get a clear picture of your customers, and who better to help in a customer persona co-creation workshop than those who interact with them daily? A diverse mix of participants from different departments can offer a broad view. Bringing prior knowledge or research on your target groups to the table is a…
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Navigating The Digital Tightrope: Balancing Security With Customer Experience
Customers increasingly prioritize efficient and seamless digital interactions for daily tasks. However, in the push to combat rising cyber threats, businesses often implement uniform security measures, overlooking varied customer needs. These broad defenses can make online processes cumbersome, with complex verifications. Businesses must find a balance between robust security and customer experience to ensure customer…
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3 Common Mistakes In Creating Customer Personas (+ How To Avoid Them)
Even the best of CX practitioners sometimes make mistakes when creating customer personas. Customer personas are fictional representations of a brand’s target customers and serve as invaluable tools in the designing the experiences for its customers. However, creating effective customer personas isn’t as straightforward as it may seem. Here are the top 3, and how you…