CX
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When Stellar UX/UI Don’t Translate to Great Customer Experience
We’ve discussed how even designers have the tendency to conveniently equate good User Experience (UX) and User Interface (UI) with great Customer Experience (CX). In this post, we look at what it is like when that happens- the effect on users when there is a disconnect between UX/UI design and the overarching concept of Customer…
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What Is Customer Experience (+Why Is It Important)?
In this digital age, where consumers are more empowered and discerning than ever before, mastering the art of Customer Experience, or CX, is no longer an option —it’s imperative for survival and prosperity. Customer Experience In A Nutshell CX, in essence, is the perception a customer forms through every interaction with your brand, encompassing all…
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What Is The Difference Between Customer Experience and User Experience?
When it comes to delivering exceptional customer experiences, understanding the difference between User Experience and Customer Experience will enable the business to create more efficient customer-focused strategies. Unfortunately, the two terms frequently come up in discussions and often used interchangeably. While they may seem similar at first glance, these two terms describe different concepts within…
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What Is The Difference Between Customer Experience and Customer Service?
In our pursuit of customer-centricity, the terms “Customer Experience” and “Customer Service” are often used interchangeably causing confusion for many. While they share the common goal of enhancing the customer journey and bringing delight to the customers, these concepts are distinct in their scope and approach. Understanding the differences between the two is crucial for…