Design Thinking
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A Practical Guide To Conducting Contextual Inquiry
In a contextual inquiry, also known as contextual interviews, researchers observe participants as they perform tasks while explaining what they’re doing. Researchers may also ask clarifying questions during the process. These interviews take place in the user’s environment, blending observation with traditional interviews. This approach gives researchers a rich, detailed view of how customers interact…
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Shadowing: A Guide To Deeper Customer Insights
Shadowing is a powerful ethnographic research method that helps design teams derive valuable insights about customer behaviours, motivations, and pain points. What is Shadowing? Shadowing involves closely following and observing customers as they interact with products, services, or the environments, to see the actual behaviours and challenges that customers face. The method captures nuances often…
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How To Gain Deeper Customer Insights With Empathy Maps (With Template)
Key Takeaways Empathy maps is a powerful (yet often overlooked) tool that helps teams gain deep insights into their target customers. Often, when attempting to construct a view of their customers, teams, armed with limited data from surveys and feedback (or sometimes none at all), jump straight into creating customer personas, skipping the empathy mapping…
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Six Applications Of Design Thinking For Better Customer Experience
Design Thinking is rooted in empathy and iterative learning, which are essential for businesses to truly understand their customers’ viewpoints. The method guide its users towards making not just small improvements to their existing product or service, but also fundamentally changing how they interact with their users, in this case, their customers. As a design…
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IDEO Layoffs: Is This The End For Design Thinking?
In the thick of a global reshuffle, global design consulting behemoth IDEO, renowned for its pioneering work in Design Thinking, faces drastic changes. With layoffs and office closures in the horizon, many cannot help but wonder: Is this the beginning of the end for Design Thinking? Layoffs And Restructuring Back in December 2020, IDEO saw a…