Empathy Map

  • How To Gain Deeper Customer Insights With Empathy Maps (With Template)

    How To Gain Deeper Customer Insights With Empathy Maps (With Template)

    Key Takeaways Empathy maps is a powerful (yet often overlooked) tool that helps teams gain deep insights into their target customers. Often, when attempting to construct a view of their customers, teams, armed with limited data from surveys and feedback (or sometimes none at all), jump straight into creating customer personas, skipping the empathy mapping…