JTBD

  • What Is The Jobs To Be Done Method (+How To Use It)

    What Is The Jobs To Be Done Method (+How To Use It)

    The Jobs To Be Done (JTBD) framework represents a unique approach to understanding customer needs and behaviours. Unlike traditional approaches that primarily focus on demographics, JTBD delves deeper into the actual objectives and motivations of customers, providing a more holistic view of what drives their decisions. This method is particularly effective in fostering innovation and…