Process Maps

While customer journey maps and process maps are both powerful tools in experience design, they serve very distinct purpose and offer unique insights. Yet, it’s common for people to mix up the two. In this article, we’ll explore the key differences between a customer journey map and a process map, helping you understand when and…

It’s not uncommon for even the best of CX practitioners to confuse customer journey maps with process maps – expecting to see customer journey maps when they really meant process maps. These tools are similar but serve very distinct purposes. Here are the 3 main reasons why they often get confused, and what you need…