Security
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Card Activation Dilemma: How Banks Can Harmonise Security with Customer Ease
A bank in Asia offers customers two primary routes for credit card activation: either via SMS or through its mobile app. While these methods work, they raise essential questions about security and privacy. In the modern era, where digital transactions are indispensable, safeguarding customer data is equally critical as the services or products offered. Therefore,…
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Navigating The Digital Tightrope: Balancing Security With Customer Experience
Customers increasingly prioritize efficient and seamless digital interactions for daily tasks. However, in the push to combat rising cyber threats, businesses often implement uniform security measures, overlooking varied customer needs. These broad defenses can make online processes cumbersome, with complex verifications. Businesses must find a balance between robust security and customer experience to ensure customer…