Social Media
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Revealing The Archetype Of A Teenage YouTube User
The jury’s out – YouTube dominates as the most widely used social media platform among American teens, according to the latest survey conducted by the Pew Research Center. 93% of the teens surveyed say they use YouTube, making other platforms including TikTok (63%), Snapchat (60%), Instagram (59%) and (aging giant) Facebook (33%), seem almost niche…
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Private Threads: The Evolution Of Customer Service To Direct Messaging
Direct messages (DMs) are becoming the new front line of customer service. Recent data from HubSpot Blog Research has put a spotlight on a compelling trend: a 4% increase in customers turning to DMs for service inquiries in just one year. In 2022, 15% of social media users sent a direct message for customer service,…