User Experience
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Shadowing: A Guide To Deeper Customer Insights
Shadowing is a powerful ethnographic research method that helps design teams derive valuable insights about customer behaviours, motivations, and pain points. What is Shadowing? Shadowing involves closely following and observing customers as they interact with products, services, or the environments, to see the actual behaviours and challenges that customers face. The method captures nuances often…
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How To Gain Deeper Customer Insights With Empathy Maps (With Template)
Key Takeaways Empathy maps is a powerful (yet often overlooked) tool that helps teams gain deep insights into their target customers. Often, when attempting to construct a view of their customers, teams, armed with limited data from surveys and feedback (or sometimes none at all), jump straight into creating customer personas, skipping the empathy mapping…
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Six Applications Of Design Thinking For Better Customer Experience
Design Thinking is rooted in empathy and iterative learning, which are essential for businesses to truly understand their customers’ viewpoints. The method guide its users towards making not just small improvements to their existing product or service, but also fundamentally changing how they interact with their users, in this case, their customers. As a design…
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When Stellar UX/UI Don’t Translate to Great Customer Experience
We’ve discussed how even designers have the tendency to conveniently equate good User Experience (UX) and User Interface (UI) with great Customer Experience (CX). In this post, we look at what it is like when that happens- the effect on users when there is a disconnect between UX/UI design and the overarching concept of Customer…
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What Is The Difference Between Customer Experience and User Experience?
When it comes to delivering exceptional customer experiences, understanding the difference between User Experience and Customer Experience will enable the business to create more efficient customer-focused strategies. Unfortunately, the two terms frequently come up in discussions and often used interchangeably. While they may seem similar at first glance, these two terms describe different concepts within…