UX
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Tackling Shopping Cart Abandonment: A Customer Experience Perspective
Shopping cart abandonment happens when a potential customer occurs when a potential customer starts the checkout process for an online order but exits before finalising the purchase. Oberlo estimates that about 71.27% of all online shopping carts and baskets are abandoned without completing the process. More often than not, the reasons for abandoning carts point towards a hiccup…
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Six Applications Of Design Thinking For Better Customer Experience
Design Thinking is rooted in empathy and iterative learning, which are essential for businesses to truly understand their customers’ viewpoints. The method guide its users towards making not just small improvements to their existing product or service, but also fundamentally changing how they interact with their users, in this case, their customers. As a design…
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When Stellar UX/UI Don’t Translate to Great Customer Experience
We’ve discussed how even designers have the tendency to conveniently equate good User Experience (UX) and User Interface (UI) with great Customer Experience (CX). In this post, we look at what it is like when that happens- the effect on users when there is a disconnect between UX/UI design and the overarching concept of Customer…
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What Is The Difference Between Customer Experience and User Experience?
When it comes to delivering exceptional customer experiences, understanding the difference between User Experience and Customer Experience will enable the business to create more efficient customer-focused strategies. Unfortunately, the two terms frequently come up in discussions and often used interchangeably. While they may seem similar at first glance, these two terms describe different concepts within…