Zara

  • Learnings From Zara: What Happens When Consumer Values Don’t Align

    Learnings From Zara: What Happens When Consumer Values Don’t Align

    It’s become vital for brands to align their values and marketing strategies with customer expectations. More so now than ever, consumers’ voices are amplified through the use of social media. A negative comment on X (formerly Twitter) can quickly garner widespread attention; a viral TikTok video on a product can lead to a surge in…